Project / Concept Overview
Statistics Sierra Leone seeks to have a logo that can be used throughout its communication and awareness-raising campaign for the 2026 Decennial Population and Housing Census to build a stronger brand awareness of the Decennial census across the country.
Statistics Sierra Leone invites proposals from qualified INDIVIDUAL Sierra Leonean graphic designers to develop a logo for the upcoming Decennial Population and Housing Census.
The proposed logo must capture the essence of the 2026 Population and Housing Census: inclusion, accuracy, and progress. It should emphasize people at the center, supported by data and geography, symbolizing the role of the census in shaping policy, planning, and services for everyone.
The Decennial Census is a critical data-gathering initiative that informs government planning, policy, and funding decisions.
The logo should communicate trust, inclusivity, accuracy, and civic importance, while remaining accessible and culturally sensitive to all communities.
This logo will serve as the cornerstone of the census visual identity and branding and will be used across digital, print, merchandise, promotional materials, and public outreach platforms.
Objectives:
- Develop a versatile, recognizable logo that embodies the spirit of the census.
- Appeal to a diverse population across all ages, regions, and backgrounds.
- Work across a variety of media and scales, from social media icons to large-format banners.
Design Elements, Icon / Symbol:
- A circle of diverse human figures forming a map-like shape or grid, symbolizing unity in diversity.
- Alternatively, a stylized checkmark forming into people/icons, representing participation.
- Clean, modern lines with strong, recognizable symmetry.
Design Preferences/ Style/Typography
- Logo Type: (Combination mark, Icon/Symbol, Emblem)
- Preferred Style: (Minimalist, Illustrative, Professional, inclusive, trustworthy, etc.)
- Tone: (Modern, Professional, Friendly, Approachable, Bold, Elegant)
- Colour Preferences: National Colours - Green, White, and Blue - should reflect neutrality, reliability, and unity.
- Originality: This must be original work and not stock elements.
- Colour psychology goals: E.g., trust, inclusivity.
- Font Preferences: Clean, legible fonts (sans-serif, custom typography, etc., preferred)
Inspirational Example: Please click this link to see the last census logo (Midterm Population and Housing Census) https://www.statistics.sl/images/MTPHC_logo.jpeg
Census Tagline/Slogan:
- Do one (1) copy of your logo with each of the undermentioned taglines:
- “Everyone Counts. Including You.”
- “The Count that Shapes Our Future.”
- “Be Seen. Be Heard. Be Counted.”
Symbolism and Message
- Inclusivity: Every person matters—represented by a circle of people or varied shapes.
- Accuracy: A clear structure (grids, maps, or checkmarks) reflecting data integrity.
- Community: Visuals of interconnected figures emphasizing unity and shared responsibility.
- Progress: Arrows, upward curves, or leaves implying future-facing decisions based on census data.
Technical / File Format Requirements
- Must be original and not copied from other works;
- Must be suitable for use in:
- Digital (web, social media, app icon)
- Print (business cards, brochures, signage, etc.)
- Merchandise (T-Shirts, Mugs, etc.)
- Print (CMYK)
- Digital (RGB, HEX)
- Small sizes (e.g., app icon, favicon)
- Black & white, or grayscale
- Responsive versions: (e.g., horizontal, stacked, icon-only)
- Must be readable, scalable, and legible at all sizes
- Must be usable on digital and print platforms
Deliverables:
Finalized logo package including -
- Vector files: AI, SVG, or EPS
- Raster: High-res PNG(Transparent) and JPG
- PDF and favicon versions
- Full-colour logo
- Single colour
- Icon-only
- Black and white version
Proposal Requirements
Please include the following in your submission:
- Short bio of yourself;
- A short description (100–250 words) explaining the concept;
- Description of your design process;
- Direct telephone / mobile phone number.
Evaluation/Judging Criteria
Entries/proposals will be evaluated/judged based on:
- Creativity and originality
- Relevance to the brand’s identity
- Visual appeal and impact
- Versatility and scalability
- Overall execution
- Experience and portfolio quality
- Delivery time
- Understanding of the brand and design needs
- Professionalism and communication
Design Constraints/Additional Notes -
- Any symbols to avoid?...Existing Political Symbols
- Anything to avoid?...Avoid using symbols or imagery that could be perceived as exclusive or biased toward a particular group.
- Cultural or regional considerations?...The logo should reflect the country's ethnic, linguistic, and religious diversity. The logo should be designed to be recognizable and relevant across all regions. It must be accessible and culturally sensitive.
Submission Instructions
- Submit proposals via email to: This email address is being protected from spambots. You need JavaScript enabled to view it.
- Subject line: “2026 Decennial Census Logo Design Proposal’’
- Submission deadline: 15th May 2025
Legal and Ownership
- By entering the contest, you confirm that the design is original and does not infringe on any copyrights.
- The winning design will become the property of Statistics Sierra Leone with full rights transferred.
- Non-winning designs remain the property of the designer.
Prize
- Winner: NLE 30,000 + traditional/social media feature